Design is a method of communicating a visual message to your potential customers. It is a mode of expression which is either implied or clearly stated. A brand story reflects who you are and what you do. A creative design adds more magnificence to your brand’s story – and helps you – conveys a consistent, strong, and clearly stated message. Who doesn’t love nuggets of information organized in an eye-catchy format that include graphic designs like pretty pictures, word clouds, flow charts and data visualizations etc.

To tell your story you need to use strong characterization . What call are you responding to ? What makes your product different from your competitors? For your consumers to form a personal connection with your brand, company stories must be creative and authentic so that you create an experience that resonates with your customers.It’s not about branding vs graphic design, but how branding and graphic design work hand-in-hand to bring out the best in your business.

“Branding is what other people think about you and your company, your product or your service. Visual identity is what your brand looks like from your logos to your color choices and so much more. Creative Graphic designing is not just a marketing tool, it’s a way of creating a clear vision of your brand among consumers.”

Logo Design

Great logo design requires a complex mixture of design skills, creative theory, and skillful applications. Many of the logo designs standout specifically because their design has been Created a unique way.

Color Theory

The study of how colors make people feel and their effects on a design is known as color theory. Colors significantly affects every graphic design services you have availed as it creates perception among the viewers. Color theory is used to explore the best types of color to work in different design instances. For example, picking red and yellow for a magazine ad that needs to evoke energy, choosing a pastel scheme for a website that needs to feel soft.

Creative Thinking

Creative thinking plays very important role in transforming simple ideas to complex and appealing motion design piece. People are big fan of motion graphics as they blend the best of visual communication with the help of motion storytelling which is very helpful for the brands to share their story, create a strong connect with people and present their message in a appealing package.

Typography

It is defined as a style or appearance of printed matter or simply the art of working with text to make written language legible, readable and appealing when displayed. It is everywhere we look, on the books we read, on the website we visit, even in everyday life on street signs, product stickers. To have better understanding of typography you need to know some common type of fonts.

Serif fonts is mostly attached to the main part of the letter because it gives the classic look. Therefore, it’s a good choice for traditional projects like magazines and newspapers. Sans serif fonts don’t have that express route and so this style is considered more clean and modern than serif fonts. It tends to be easier to read on the computer screen including smart phones and tablets.

Layout And Composition

It builds the foundation of a graphic design. They give you work structure and make it easier to navigate. From the margins on the sides to the content in between, it’s not just about working with text. Composition too matters in other graphic design ,web design and much more. Some basic principles to consider are :

a) Whitespace is an important part of every composition. It is the negative space that is present between your content, between lines and even the outer margins. It helps you to find and separate different sections.

b)Alignment is something you deal with all the time. Whenever you type an email or create a document the text is aligned automatically. Without consistent alignment your work will start to feel disorganized

C)Contrast simply means that one item is different from another. Contrast can help you do many things. For example catch the reader’s sight, create emphasis or call attention to something important

Images

Images are more than just decoration. They draw viewers attention by telling the story of the brand. Compelling visuals can help you make a connect with the audience and make a strong impression before they even read a single word. You don’t have to be an artist to use images in your work. All it takes is a little creativity and a willingness to think outside the box.

Fundamentals Of Design

Fundamentals of design are the basis of every visual medium from fine art to modern web design. Even small details like the fonts that make up most of the composition, basic elements including line, shape, form, texture and balance; makes your story more simple, clear and striking.

Use Enticing Words And Phrases

This is the most striking and influential part of your creative design and hence makes the story of your brand more accomplished. Good choice of phrases or words can create a long lasting impact among the audience, as they will be interested to know more about your company or business.

Good Website Navigation

The navigation system acts like a road map to all the different areas and information contained within the website design. If your brand has a simple and clear navigation system, visitors will stay and have a good experience which ultimately leads to good business. The clear and logical navigation speeds up the viewer’s search and hence converting them into consumers.