There are minimal start-up costs to create and run a website. All you need is a domain name and web hosting package and you’re half-way there. If your business is purely online you will save on overhead costs too which can add up to thousands a year.
Marketing = Money
The internet is a great and inexpensive tool for marketing. Online advertising is affordable and easily tracked which means you see what communication is working and what isn’t. You will be able to nail down the exact demographics of your target audience and you can use Search Engine Optimisation tools to improve your Google ranking and therefore bring in more traffic. Email marketing is also a powerful tool to help raise brand awareness, build relationships and bring in sales – this is something every business should be doing.
The most effective way to reduce your company’s carbon footprint is to run it online only. Everything can be done electronically and stored online too which helps to save paper.
Your online business will be open 24 hours a day, 7 days a week and 365 days a year. If you are running an ecommerce site then your business can make money for you while you are sleeping or taking your kids to school. Potential customers can browse your products and services, and review them whenever they want from the comfort of their own home. Your site can extract valuable data like email addresses and other important customer data which can help you to target the right audience more effectively.
Communication is Key
Your website is a point of contact for you and can act as an interactive business card. Customers are able to contact and converse with you via phone, email, Twitter, Facebook, and so on to ask you questions regarding your product and services. This is a great way to build relationships with your customers.
The Social Media Phenomenon
Facebook, Twitter, LinkedIn,Instagram and other social media platforms are extremely valuable tools to market your business. Companies like us Brand-Space can interact and engage with you to develop brand loyalty and industry authority. We Create sales and marketing channel for your business to grow.
Anyone with an internet connection can view your products or services online. From the countryside in South Africa to a busy corner shop in the United States, the internet is the world’s shopping window for your products.
Run your online business from your home – you could even run your online business while on holiday.
If a potential customer searches for your company online and can’t find your website, you will automatically lose credibility in the eyes of that customer. They will, in a matter of seconds, search for the product or service you offer and go straight to the competition without a second thought.